Copy That Sounds Like You and Sells Like Crazy
Most business copy is either too corporate, too vague or just plain boring. We write words that sound like a real person, speak directly to your audience and give people a genuine reason to take action.
Words That Work as Hard as the Rest of Your Marketing
Bad copy kills good design. You can have the most beautiful website in your industry — but if the words on it are vague, generic or full of jargon, people will leave without getting in touch. We write copy that's clear, direct and built around what your audience actually needs to hear to take the next step.
“The right words in the right order can do more for your conversion rate than any design change, ad spend increase or SEO campaign. Copy is the one thing that touches every part of your marketing.”
Website Copy
Page-by-page copy that tells your story clearly, speaks to your audience directly and guides people toward taking action.
Landing Page Copy
High-converting copy built specifically for campaign traffic — one clear message, one clear action, nothing to distract from it.
Email Campaigns
Email copy that people actually open and read — whether it's a welcome sequence, a promotional campaign or a nurture flow.
Blog & Article Writing
SEO-friendly long-form content that builds your authority, answers the questions your audience is searching for and drives organic traffic.
Social Media Content
Platform-specific copy that sounds human, fits your brand voice and gives people a reason to stop scrolling.
SEO Copywriting
Copy that ranks on Google and reads like a person wrote it — not a keyword-stuffed page that makes visitors immediately click away.
Your Copy Is Either Winning Customers or Losing Them
People don't read websites the way you think they do. They scan, they skim and they make a decision in seconds. If your copy doesn't grab them, answer their questions and tell them what to do next — they're gone. And they're not coming back.
- Higher conversion rates from the traffic you're already getting
- A consistent brand voice across every channel and every team member
- Better SEO performance through content that's genuinely useful and well-structured
- Stronger email open rates and click-throughs with copy people actually want to read
- Less time spent rewriting internal content that never quite sounds right
How We Write Your Copy
A clear five-step process that starts with understanding your business and ends with copy that sounds like you — only sharper, clearer and more persuasive.
- STEP 01
Discovery
We understand your business, audience and goals. No assumptions, no guesswork.
- STEP 02
Audience Research
We understand what your customers care about.
- STEP 03
First Draft
We write a clear, on-brand first draft.
- STEP 04
Revisions
We refine the copy with you until every word feels right.
- STEP 05
Final Delivery
Clean, ready-to-use copy delivered in whatever format your team needs.
Everything Included, Nothing Missing
No vague promises. Here's exactly what we deliver at the end of every copywriting project.
Audience & Messaging Research
A clear picture of who you're writing for, what they care about and the specific language that resonates — the foundation every word is built on.
Fully Written Copy
Complete, ready-to-use copy for every page, email or piece of content in scope — nothing half-finished, nothing for you to figure out.
SEO Keyword Integration
Target keywords woven naturally into the copy — so it ranks on Google and reads like a human wrote it, because one did.
Brand Voice Guidelines
A practical tone of voice guide your whole team can follow — so everything your business writes sounds consistent, not random.
Structured Revision Rounds
Clear revision rounds built into every project — so the final copy is exactly what you need, not a compromise.
Organised Delivery Pack
Everything delivered in clean, properly formatted documents — ready for your designer, developer or CMS with no reformatting required.
Copywriting Packages
Three clear options based on how much copy you need and how much strategic depth your project requires. Not sure which one fits? Book a free call and we'll tell you honestly.
Copy Essentials
For businesses that need sharp, conversion-focused copy for a specific page or campaign.
- Discovery and audience research session
- Up to three pages of website copy
- SEO keyword integration
- One structured revision round
- Delivered in formatted Google Docs
Full Website Copy
Complete website copy written from scratch — every page, every section, every call to action.
- Everything in Copy Essentials
- Up to eight pages of website copy
- Homepage, about, services and contact
- Brand voice guidelines
- Meta titles and descriptions
- Two structured revision rounds
- CMS-ready formatting on request
Content & Copy Strategy
For businesses that need a full content strategy alongside their copy — SEO, email, social and ongoing content.
- Everything in Full Website Copy
- Content strategy and editorial plan
- Email sequence — up to five emails
- Four blog articles — SEO optimised
- Social media content — one month
- Full brand messaging framework
- Three structured revision rounds
Need something more specific?
Request a custom copywriting scopeCopywriting Questions
Ready for Copy That Actually Converts?
Book a free 15-minute call. We'll look at what you have, tell you exactly what we'd change and give you a clear picture of what the right words could do for your business.
What You Get
- Audience and messaging research
- Complete, ready-to-use copy
- SEO keyword integration
- Brand voice guidelines
- Meta titles and descriptions
- Structured revision rounds included
“We'd been putting off a website rewrite for two years because we could never find the right words. MakeUser nailed our voice from the first draft. The enquiry rate went up noticeably within the first month.”
Founder
Professional Services Client