Reach Decision-Makers with LinkedIn Advertising

Target professionals by job title, industry, and company size. Our LinkedIn ad campaigns generate high-quality B2B leads and position your brand in front of the people who matter most.

LinkedIn advertising campaign dashboard showing B2B lead generation results

B2B Advertising That Converts

LinkedIn offers unmatched professional targeting. We craft campaigns that reach the right decision-makers and drive meaningful business conversations — from awareness to pipeline.

LinkedIn ads transformed our B2B pipeline. We now consistently reach C-suite decision-makers at our target accounts.

Precision Targeting

Reach prospects by job title, seniority, industry, and company size for laser-focused B2B campaigns.

Account-Based Marketing

Target specific companies and decision-makers with personalised ad experiences at scale.

Lead Gen Forms

Pre-filled LinkedIn lead forms that capture high-intent prospects without leaving the platform.

Thought Leadership Ads

Sponsored content and InMail campaigns that position your brand as an industry authority.

Conversation Ads

Interactive message-based ads that guide prospects through a personalised journey to conversion.

Pipeline Reporting

Full-funnel attribution showing how LinkedIn ads contribute to qualified pipeline and revenue.

Local SEO strategy showing Google Maps dominance and local search results

The B2B Advertising Platform That Stands Apart

LinkedIn gives you direct access to the professionals who make buying decisions. No other platform lets you target by company, seniority, and industry with this precision.

  • Reach C-suite and VP-level decision makers directly
  • Target by company size, industry, and job function
  • Higher intent leads with lower churn rates
  • First-party data that's accurate and always up to date
  • Native lead gen forms with pre-filled contact details
  • Retarget website visitors and lookalike professional audiences
  • Thought leadership placements in the professional feed

How We Build LinkedIn Campaigns That Win

A proven six-step process that turns your B2B objectives into a scalable LinkedIn advertising machine.

  1. STEP 01

    Discovery

    We analyse your audience, assets and competitors.

  2. STEP 02

    Strategy

    We define targeting, funnel and budget.

  3. STEP 03

    Creative

    We create ad copy and visuals for LinkedIn.

  4. STEP 04

    Launch

    We launch campaigns with tracking in place.

  5. STEP 05

    Optimise

    We test and refine to improve performance.

  6. STEP 06

    Scale

    We scale what works and expand reach.

Everything Included in Your LinkedIn Ads Campaign

A complete, done-for-you LinkedIn advertising service — from strategy and creative to ongoing management and reporting.

Campaign Strategy

Full-funnel campaign architecture aligned to your ICP, sales cycle, and revenue goals.

Audience Segmentation

Detailed targeting by job title, seniority, company size, industry, and custom matched audiences.

Ad Creative & Copy

Professional ad copy and visuals for Sponsored Content, Message Ads, and Dynamic Ads.

Lead Gen Form Setup

Pre-filled native LinkedIn forms integrated with your CRM for frictionless lead capture.

Performance Reporting

Weekly dashboards showing impressions, clicks, CPL, ROAS, and pipeline contribution.

Ongoing Optimisation

Continuous bid management, A/B testing, and audience refinement to improve results each month.

LinkedIn Ads Packages

Flexible monthly management plans built around your B2B growth goals.

Starter

For B2B businesses launching LinkedIn ads for the first time.

  • Up to 2 active campaigns
  • Audience research & targeting setup
  • Ad copy & basic creative
  • Monthly performance report
  • LinkedIn Campaign Manager access
  • Monthly strategy call
Popular

Growth

For scaling teams that need full-funnel LinkedIn coverage.

  • Up to 5 active campaigns
  • Full-funnel audience segmentation
  • Ad copy, creative & A/B testing
  • Lead gen form setup & CRM sync
  • Bi-weekly performance reviews
  • Retargeting & lookalike campaigns
  • Weekly optimisation updates

Enterprise

For high-growth companies running ABM and multi-market campaigns.

  • Unlimited active campaigns
  • Account-based marketing (ABM) strategy
  • Full creative production included
  • Dedicated LinkedIn ads specialist
  • CRM & marketing automation integration
  • Weekly reporting & executive dashboards
  • Quarterly strategic planning sessions

Need a bespoke enterprise solution?

Let's build a custom plan together.

Common Questions About LinkedIn Ads

LinkedIn's minimum daily budget is £10, but most B2B campaigns perform best with at least £2,000–£5,000/month in ad spend. The platform CPCs are higher than other channels, but the lead quality and targeting precision typically justify the investment.

You can expect meaningful data within the first 2–4 weeks. Significant pipeline impact typically shows at 60–90 days as the algorithm learns and audiences are refined. LinkedIn is a slower burn than paid search, but produces higher-quality leads.

We manage Sponsored Content (single image, carousel, video), Thought Leader Ads, Message Ads, Conversation Ads, Dynamic Ads, and Lead Gen Forms. We select the right formats based on your campaign objectives and audience behaviour.

Yes. We set up native LinkedIn Lead Gen Form integrations with HubSpot, Salesforce, Pipedrive, and other CRMs via direct connectors or Zapier. This ensures leads flow into your pipeline in real time without manual exports.

We handle ad copy and basic visual creative for all plans. For Growth and Enterprise plans we produce full creative including custom graphics and video editing. You can also supply brand assets and we will adapt them for LinkedIn formats.

We track impressions, clicks, CPL, MQLs, SQLs, and pipeline attribution using LinkedIn Insight Tag, CRM data, and UTM parameters. Our reporting ties ad spend directly to revenue opportunities so you see the full-funnel return.

Reach Decision-Makers Who Are Ready to Buy

Let us build a LinkedIn advertising strategy that connects your brand with the professionals who matter most — and turns impressions into pipeline.

What You Get

  • Full-funnel LinkedIn campaign strategy
  • Audience targeting by title, industry, and company size
  • Ad creative, copy, and Lead Gen Form setup
  • CRM integration and lead routing
  • Weekly performance reporting and optimisation
  • Dedicated LinkedIn ads specialist
Our cost per qualified lead dropped by 52% in the first quarter. The team truly understands B2B LinkedIn advertising.
DP

Daniel Park

Head of Demand Generation, TechScale