Facebook & Instagram Ads That Convert
Strategic social advertising that reaches your ideal audience at every stage of the funnel. From awareness campaigns to retargeting, we drive real business results.
Reach the Right People
We build full-funnel Facebook and Instagram campaigns that take your audience from discovery to purchase. Our specialists handle audience research, creative strategy, A/B testing, and ongoing optimisation.
“Meta ads transformed our pipeline — we now reach the right customers at the right moment.”
Audience Research
We map out custom audiences, lookalikes, and interest segments to reach people most likely to convert.
Full-Funnel Strategy
Awareness, consideration, and conversion campaigns working together for compounding results.
Creative Strategy
Ad creative designed to stop the scroll — from static images to video and carousel formats.
A/B Testing
Continuous split testing of audiences, creatives, and placements to find what performs best.
Retargeting Campaigns
Re-engage warm audiences with tailored messaging to bring them back and convert.
Lead Gen Forms
Pre-filled Meta lead forms that capture high-intent prospects without friction.
Why Meta Ads Drive Real Business Growth
With over 3 billion monthly users across Facebook and Instagram, Meta's advertising platform gives you unmatched reach combined with the most precise audience targeting available.
- Reach your ideal customer by interest, behaviour, and life stage
- Full-funnel campaigns from awareness to conversion
- Dynamic creative that adapts to each audience automatically
- Retarget website visitors and past customers with precision
- Measurable ROI with clear attribution on every pound spent
Meta AdsProcess
Every successful Meta campaign starts with deep audience understanding. Our proven 5-step process ensures your ads reach the right people and convert at every stage of the funnel.
- STEP 01
Audit
Analyse your account history, audience data & competitors
- STEP 02
Strategy
Build full-funnel campaign structure & audience map
- STEP 03
Creative
Design scroll-stopping ads for every placement
- STEP 04
Launch
Go live with tracking & attribution fully configured
- STEP 05
Optimise
Continuously test, scale winners & cut wasted spend
What's Included in Your Campaign
Every Meta Ads engagement includes a comprehensive set of deliverables designed to maximise performance and give you full visibility.
Ad Creative Design
Static images, carousels, and video ads designed specifically for Facebook and Instagram placements and aspect ratios.
Audience Research
Custom audiences, lookalike audiences, and interest-based targeting built from your customer data and market research.
Performance Dashboard
Real-time reporting dashboard with spend, impressions, clicks, conversions, and ROAS updated daily.
A/B Testing Plan
Structured split tests across creatives, audiences, and placements to continuously improve results.
Monthly Strategy Report
Detailed monthly review covering performance highlights, insights, and the optimisation plan for the next period.
Dedicated Account Manager
A single point of contact who knows your account inside-out and is available to discuss strategy at any time.
Meta Ads Management Plans
Transparent, results-focused management plans for every stage of growth.
Starter
For businesses just getting started with Meta advertising.
- Up to $3,000/month ad spend
- 1 campaign type
- Audience research & setup
- Monthly performance report
- Ad creative (2 static ads)
Growth
For growing brands ready to scale results across the funnel.
- Up to $10,000/month ad spend
- Full-funnel campaign structure
- Custom & lookalike audiences
- A/B creative testing
- Retargeting campaigns
- Bi-weekly strategy calls
Performance
For established brands demanding maximum scale and ROI.
- Unlimited ad spend
- Advantage+ Shopping campaigns
- Advanced attribution setup
- Dynamic creative optimisation
- Weekly reporting & calls
- Dedicated account strategist
Not sure which plan fits your budget?
Talk to us about a custom solutionMeta Ads Questions Answered
Ready to Grow with Meta Ads?
Book a free social ads audit and discover untapped opportunities in your Facebook and Instagram campaigns. No commitment required.
What You Get
- Free initial campaign audit
- Full creative production included
- No long-term contracts
- Transparent reporting every month
“MakeUser transformed our Meta campaigns from break-even to 4x ROAS within 90 days. Their targeting and creative work is exceptional.”
James Hartley
E-Commerce Director, Bloom & Co.
Services That Work With Creative
Creative & Branding Studio
We build brand identities that look credible, feel consistent and actually connect with your audience. From logo design and brand guidelines through to copywriting, photography and videography — everything your business needs to show up professionally across every touchpoint.
Logo Design
A logo that captures what your business is about and works across every medium — from a business card to a billboard.
Web Development
We design and develop custom websites, landing pages and e-commerce stores built for speed, search rankings and conversions. No off-the-shelf templates — every site is built around your specific audience, your goals and how your customers actually behave online.